Who We Are

Every Great Story Has Three Acts

Act I: Where It All Began

Co-founding Carvertise was a thrilling ride. What started as a simple idea grew from $0 to $19M in revenue, with just $200K raised. We built a team of over 50 employees and became one of the fastest-growing companies on the Inc. 5000 list. Along the way, I learned everything from sales and marketing to product development, and using LinkedIn effectively was instrumental to that success.

Act II: When Everything Changed

In 2023, I was diagnosed with brain cancer. Surgery, 33 rounds of radiation, and six months of chemo followed. I lost 35 pounds, had 20 blood transfusions, and spent three months in a wheelchair, relearning how to walk through rehab. For a while, even eating was difficult. My wife, Molly, stood by me every step of the way. I’ll never forget her words during the toughest days: “I’d take this pain away from you if I could.” Now, one year cancer-free, the clarity I gained during that time continues to shape everything I do.

Act III: The Next Chapter

Cancer gave me the space to think about what matters. After years of helping businesses grow, I realized the next step in my journey was sharing what I’ve learned. Now, I help executives, sales teams, and nonprofit leaders create authentic, strategic LinkedIn content that reflects their work without pulling them away from it. Ghostwriting used to be a luxury for big companies with big budgets. I’m changing that, making expert-level branding accessible to those doing meaningful work on the ground. I’ve found people have incredible stories that I only hear about in one-on-one, in-person sessions. Well why not tell that story to thousands of people? I love being able to tell people’s stories.

My story has been a powerful one, but yours has the potential to be just as impactful. Let’s tell it together.
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Process and Philosophy

What makes my approach different from other LinkedIn ghostwriters or personal brand consultants? Simply put, I’ve been in your shoes.

Most writers are skilled wordsmiths, but they haven’t experienced the complexities of leadership or sales at the highest levels. I have. I’ve had to sell in high-stakes environments where every word mattered. I’ve managed teams during tough times, threaded the needle of communication when challenges arose, and reassured people while still maintaining trust. I’ve also had to fire people. I understand the challenges and nuances because I’ve lived them.

LinkedIn writing and selling are vastly different from traditional writing. My methods are rooted in both experience and strategy. I’ve developed proven formulas to create powerful LinkedIn content that connects, resonates, and drives results:

Authenticity Meets Strategy

I develop narratives that are not only authentic but also strategically aligned with your business objectives, positioning you as a thought leader in your industry. Every post is both true to who you are and impactful to your audience.

Deep Discovery

Through comprehensive interviews and tailored questionnaires, I uncover the stories and insights that define your leadership, crafting a brand that is engaging and strategically positioned for maximum impact.

Do Things in Thirds

A balanced approach to content – 1/3 about you, 1/3 about your product or service, and 1/3 establishing your expertise. This formula keeps your content engaging, credible, and valuable.

The Hero’s Journey

A storytelling method that works across all industries and has stood the test of time. People connect with stories of overcoming obstacles and learning from failures. By embracing your challenges, you show the world the depth of your leadership.

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Meet the Team

As we work together to strengthen your LinkedIn presence, you’ll also be supported by my talented team.

Greg Star

Greg Star

Greg Star is a storyteller, strategist, and entrepreneur who built a company from the ground up to $19 million in revenue—proof that great narratives + smart marketing = real results.

With an extensive background in sales, marketing, and content strategy, Greg has contributed as a guest author to multiple national publications and is currently writing a book. He is known not only for telling compelling stories, but for helping others uncover the stories they didn’t even know they had.

He believes the best writing is clear, simple, and purposeful. One of his favorite quotes is, “If I had more time, I’d write a longer sentence,” by Ben Franklin, and he applies that philosophy to everything he creates, from brand messaging to big-picture strategy. Greg is based in Wilmington, DE, and when he’s not working, he’s probably listening to other people’s stories. Or (more than likely) encouraging them to tell their own.

Andrea Boyle Tippett

Andrea Boyle Tippett

Andrea Boyle Tippett is a communications and marketing strategist with a knack for turning complex ideas into compelling stories. Most recently, she led communications for Main Line Health, managing everything from crisis response to CEO messaging for a healthcare system with 13,000 employees.

A recognized industry leader, Andrea serves as a board member for the Public Relations Society of America (PRSA) Delaware Chapter and was previously an officer for PRSA’s Counselors to Higher Education. Her accomplishments have been honored by PR News, the Delaware Press Association, and the National Federation of Press Women.

Andrea holds both an MBA and a Master’s degree in journalism. She lives in Wilmington, Delaware, with her young son. She loves traveling (her itineraries have been called “intense,” “ridiculous,” and “basically a death march”), enjoying the outdoors, cheering for the Philadelphia Phillies, and being active.

Abigail Tracy

Abigail Tracy

Abigail Tracy is the national political reporter at Vanity Fair, where she covers the people and powers shaping American politics. Known for her in-depth reporting and clear-eyed analysis, she contributes written content across digital and print platforms and regularly appears on television and podcasts to provide political commentary.

Previously, Abigail was a reporter at Inc. magazine and Forbes. She is a graduate of Northwestern University, where she majored in journalism and economics.

Abigail’s work includes news analysis and commentary for national television programs and radio, where she references her original reporting and shares insights drawn from trusted sources. Her ability to build and maintain relationships has helped her develop a strong network of subject-matter experts and critical sources across a wide range of topics.

In addition to her journalism, Abigail collaborates with business leaders to monitor media coverage, provide strategic analysis, and inform their communications efforts. She ghostwrites op-eds on behalf of executives, incorporating company-specific data, and manages the placement of stories across various media outlets. Her newsroom experience allows her to anticipate industry trends and meet the evolving needs of reporters and editors.

She frequently participates in panel discussions, serves as a guest speaker on a variety of topics, and attends high-profile events in the field.